Ossa for Advertisers
Ossa Micro-Social Groups
Individuals are unique with common points of intersection. These are profiles on 6 random individuals that have opted in to Ossa Micro-Social Group.
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Tom
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Mary
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Sue
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George
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Paul
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Cynthia
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Age
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18
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34
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51
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46
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22
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62
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Occupation
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Student
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Office Worker
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Professional
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Fireman
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Student
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Retired
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Marital Status
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Single
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Single
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married
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single
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Married
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Widow
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Primary Vehicle
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Motorcycle
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Van
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Van
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Sports Car
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Motorcycle
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Hybrid
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Computer Type
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Laptop
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Desktop
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Desktop
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Laptop
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Laptop
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Desktop
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Mobile Phone
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PDA
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Mobile
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Mobile
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PDA
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PDA
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Mobile
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Fast Food
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McDonalds
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In and Out
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Olive Garden
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Olive Garden
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McDonalds
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Pizza Hut
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Children
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0
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2
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0
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3
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1
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3
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Household Income
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$9,000
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$46,000
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$105,000
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$68,000
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$0
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$27,000
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Primary Social Activity
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College
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Children’s School
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Golf Club
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Golf Club
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College
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Church Group
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Communication Preference
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Twitter
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Facebook
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e-mail
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SMS
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Twitter
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e-mail
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Each of these people are members of a different Ossa Micro Social Group. Paul is a member of the local Kawasaki Rider Club.; Mary is a member of the Parents organization at her children’s school; Sue is a member of the Country Club; George is a member of the Fireman’s Union; Paul is a member of the College Fraternity; Cynthia is a member of her women’s group at her church. This diverse group of people, with diverse interests have some common interests with the members of this group and have common interests with different Ossa Micro- social groups. Each Micro-social group is a registered group on OSSA and will post and receive information about their group from OSSA, this would include meeting times, meeting changes, pictures, chat, interaction to the level specified by each member. Each member receives communication based on their communications preference. Paul’s Kawasaki group posts a meeting change announcement to Facebook; Paul receives it as a Tweet.
Each communication through OSSA is delivered with an appropriate marketing message within the variable profile analysis conducted by OSSA on an ongoing basis matching Marketing Messages contracted for delivery with the micro-social group members that are receiving information from their micro-social network.
The marketing potentials with in the above group would include:
1. Motorcycle
2. Fast Food
3. Fast Food affinity Group
4. Software
5. Electronics/Computer
6. Golf
7. Automotive (gas, service)
The marketing message delivery options within the group would include:
1. Web/e-mail/IM/Twitter/Facebook
2. Mobile SMS
3. Mobile MMS
OSSA reviews the historical data from each opt in group member and matches that group member with messaging and marketing options which coincide with their profile. For example, a Dell marketing message would be applicable to everyone in the group that has opted in for that type of contact, a fast food marketing message would only go to Tom and Paul, Olive Garden affinity advertising would go to Sue and George, and golf marketing would only go to Sue and George.
OSSA does the same analysis on all members of each micro-social group and determines the greatest marketing potential for each matching Marketed Messages contracted for delivery based on the product acceptance profile and the opt in individual profile.
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