Ossa for Big Box Retailers
Ossa and a Big Box Retailer.
1. The Big Box uses traditional mass advertising to deliver product features and benefits. The advertising call to action is to opt in to the Big Box Retailer Customer Affinity for either all or specific products, via the customer’s web or mobile.
2. The Big Box affinity program (not required) communicates pricing, product availability and discounts to the consumer’s mobile on two levels: (consumer opt in required)
A. to the mobile consumer during specific targeted day parts
B. to the mobile consumer when in proximity of a store location
C. to the mobile consumer when I proximity of a competitor store location
3. Ossa can target consumers through the Big Box affinity program or through consumer profile and change the offer to determine the necessary variables to get the consumer to take (a) action (b) immediate action.
4. The Big Box Point of Sale software records the mobility driven purchase and purchase details, the affinity program records the customer purchase against the customer purchase profile.
5. The Ossa platform combines advertising Features and Benefits, Call To Action and Measurable Results all delivered in real time.
Examples of how Ossa DELIVERS advertising that matters.
Deliver advertising content for fast food to people that are close to a fast food restaurant during lunch time.
Deliver advertising content for automobiles to people that are moving at a speed greater than walking
Deliver advertising content for groceries and grocery specials to people that are close to a grocery store after 3 PM on Wednesday, Thursday or Friday
Deliver advertising content for drink specials to young adults that are playing league sports.
The Ossa advertising Platform is available, affordable and result driven. Every consumer is unique and each transaction takes place through a unique set of decision making processes. Ossa affects the decision process on a number of different levels using different variables:
Time of Day
Location
Offer
History
Mobility
Customer Profile
Ossa provides instant feedback on the tracked variables for result measurement, analysis and future advertiser campaign adjustment.
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