Advertising 3.0 – behavior and activity
The Ossa Challenge
“Once upon a time” consumers accepted advertising as the price paid for the delivery of content through television, radio, newspaper. The old pitch that advertising reached the consumer in their home, in their car, at their breakfast table, at work, at the gym; that advertising reached consumers EVERYWHERE, wasn’t true then and now more than ever isn’t true today! One size fits (nearly all) advertising no longer fits.
Ossa is changing the way marketing works and the roles of advertising and marketing are distinctly defined. Ossa is a new marketing mechanism that that works with appropriate advertising to leverage the advertising asset, call the customer to action, assess the results of advertising, product acceptance and decrease the response time to react to things that are working and things that are not……all in real time.
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